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Is your website smart enough for mobile phone users?

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Visit any café, pub or restaurant today or spend any time on a train or bus and you’ll witness the explosive rise in the use of mobile phones to access the internet.

In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. Mobile currently accounts for half of all global web pages served.

The fact is if your business isn’t optimised for mobile you’re ultimately losing sales. Research shows 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices.

Considering how important a website can be for any small business it seems only natural to ensure the website is mobile friendly. It’s amazing how so many websites are still not optimized for a mobile experience – for businesses such as solicitors this is crucial if they want to attract new customers looking for legal services – most consumers don’t use legal services on a regular basis so the first search in their area is crucial and is likely to be on a smartphone.

Equally for businesses in the construction and refurbishment market being easily accessible on mobile is essential as more and more homeowners will search for plumbers, kitchen designers and window installers on their phones.

Mobile users are different.

They want answers quickly – mobile users are busy people who are managing lots of things in their lives and they want to be able to resolve their query or get their purchase quickly so making sure they have an easy and fast experience is paramount to success.

They create heavy traffic - with one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. Multiple sources report that smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.

Increased conversions- desktop websites in mobile browsers are ineffective at converting visitors into buyers. Calls to action (CTAs) are often obscured, links are difficult to click, and contact pages are buried in awkward menus. Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimised for mobile.

Is your website maximising mobile – why not use your mobile to access your website and then ask yourself these simple questions: 
•    Does it load in less than three seconds?
•    Does it draw your eye to your key selling points or message?
•    Is the content easy to read?

If you answered “no” to any of these questions you should consider a mobile refresh… it’s a smart move and could increase your traffic and sales significantly. 

At RACER we spend a lot of time ensuring our clients’ websites are maximised for mobile. Email us at customercare@racermarketing.co.uk for a free review on how well your website is performing on mobile. 

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